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Open a text paper and also kind a list of 10 - 20 words or expressions that are related to your site. If possible, try and also tighten the terms somewhat so they typically aren't as well broad. A person marketing jewelry for example should stay clear of the term "fashion jewelry" but might well select something like "necklaces available for sale" or "silver necklaces". An additional vital factor to consider is to prevent market jargon (unless absolutely suitable). The lay individual is unlikely to search on Google for an industry specific term.
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